Tag Archive for media

Best Selling Authors to Join Editorial Team at Phinkit.com

April 6, 2013 admin Uncategorized

Dean Sarah-Jayne Gratton aka @grattonboy @grattongirlPRLog (Press Release) – Apr. 6, 2013 – LONDON, U.K. — TeamGratton join the Editorial Team at Phinkit

Best-selling Social Media authors and high profile husband and wife consultants Dean and Sarah-Jayne Gratton (aka @grattonboy and @grattongirl) have joined the editorial team at the new social media platform Phinkit.

The platform, which was launched in February of this year has been described as “Facebook’s cooler, more sophisticated cousin” and has already amassed a wealth of followers, due to it’s easy to use interface and its ability to share across multiple social channels.

The Gratton’s will be providing weekly columns on social media and technology related topics and will be appearing regularly on Phinkit TV in a series of interviews with Phinkit.com founders Martin Lucas and Simon Jack.  

“We loved the concept of being part of a social media platform that welcomes you in without an pretension and allows you to just ‘be yourself’” said Sarah-Jayne “Being on Phinkit is a bit like being invited into a friends living room”.  Dean agreed, adding “this is a platform that’s come along at just the right time. It fulfills the social multimedia promise in a fresh new way”.

http://www.youtube.com/watch?feature=player_embeddedv=PBxbJAFFHG8

Find out more at www.Phinkit.com

Photo:
http://www.prlog.org/12113356/1

Article source: http://www.prlog.org/12113356-best-selling-authors-to-join-editorial-team-at-phinkitcom.html

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Game of Thrones! How the Smash Hit Performs on Social Media

April 6, 2013 admin Uncategorized




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PRAGUE, April 5, 2013 /PRNewswire/ –

Analytics company, Socialbakers, took a look at the smash hit series Game of Thrones to see how it is performing on social media, with some interesting results.

     (Photo: http://photos.prnewswire.com/prnh/20130405/607335-INFO )

Those familiar with the show know that it is full of strong characters, but who do you think generates the most buzz on Twitter? It may surprise you to learn that Jon Snow is the personality that gets people talking, and by a rather convincing margin.

Perhaps unsurprisingly, the US boasts the most fans, but it’s interesting to note a massive fan base in Brazil and in the U.K. Despite this, after the Americans, it’s the Canadians who talk about Game of Thrones on Twitter the most.

The excitement surrounding the screening of first episode of the third season (March 31 in the US and April 1 in the UK) was reflected on Facebook, and Engagement Rates (likes, shares, comments) tripled on these days.

As one post can generate as many as 36,000 shares, it’s a sure sign that TV companies need to look closely at their social media strategies.

CEO of Socialbakers, Jan Rezab, stated that: “There is obviously the desire from the US for people to connect to their favourite programs and show that they are fans. So, it‘s important that companies, which produce content, consider social media when launching formats. Monitoring the social media landscape could be a useful tool to generate buzz, keep the series top of mind, as well as gauge the popularity of characters and act as a guide of how to best feature them in their marketing mix.“

About Socialbakers:

Socialbakers is a user-friendly social media analytics platform, which provides the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.

Since 2009 Socialbakers has developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 160 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics companies and is closely connected with Twitter, Facebook, YouTube, LinkedIn and Google+.

SOURCE Socialbakers

Article source: http://www.prnewswire.co.uk/news-releases/game-of-thrones-how-the-smash-hit-performs-on-social-media-201607021.html

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Infostrada to Acquire MOG Technologies

April 5, 2013 admin Uncategorized


AMSTERDAM, April 5, 2013 /PRNewswire/ –

- Media file technology and ingest solutions are valuable additions to product line -

Infostrada, a global provider of sports media, interactive and creative technology services, today announced that it has signed a letter of intent to acquire MOG Technologies, the acclaimed developer of innovative digital video ingest products and media file technology.

“MOG’s expertise in digital media workflows and file formats is essential in creating the next stage of digital media tools. The versatility and reliability of the MOG ingest products is widely recognised,” said Bart-Jan van Genderen, Chairman, Infostrada. “MOG and Infostrada share a common vision of the future of digital media creation and we look forward to combining our strengths.”

“Infostrada understands the change the digital media industry is experiencing. The team’s extensive real-world experience in creating digital and cloud-based workflows is of great importance to our future,” said Luís Miguel Sampaio, Chief Executive MOG Technologies. “Together we will accelerate our development activities, create best-of-breed products, innovate workflows and grow our global presence.”

MOG Technologies provides innovative products and solutions to broadcasters and content creators. Its versatile mxfSpeedrail product line offers post-production users a centralised, multi-format ingest system, a powerful and flexible multi-format live video recording and playback platform and a smart digital media transcoding and delivery solution. MOG also offers award-winning MXF and GXF tools that enable accelerated development and migration to the next generation of IT-based multimedia content applications. MOG is presenting at NAB 2013 on Stand SU10707.

Infostrada products include Centralparq, a line of unique cloud-based production workflow tools designed to simplify the digital production process; SmartVOD, a new turnkey solution that enables content owners to cost-effectively create their own video on demand services; and Arena, a revolutionary cross-platform publication engine that overcomes traditional technical and operational complexity. These products will be available for demonstration on Infostrada’s stand SU4315 at NAB 2013.

About Infostrada:

Through creativity and innovative technology, Infostrada connects rights owners, content creators and brands with the consumer in new and effective ways. Infostrada is active in three domains: Sports, Interactive and Creative Technology.

Infostrada, part of Consolidated Media Industries, is a global company with operational hubs in the US, Asia and Europe. http://infostrada.com.

Web:
http://www.infostrada.com
http://www.centralparq.com
http://www.smartvod.com
http://mog-technologies.com

SOURCE Infostrada

Article source: http://www.prnewswire.co.uk/news-releases/infostrada-to-acquire-mog-technologies-201643851.html

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Backed With US$3.6 Million, Social Sports Betting Platform Favourit Unveiled; Launches iOS App Globally

April 3, 2013 admin Uncategorized


– Platform offers brand new way for sports fans to engage in social sports betting experience with real money betting partners to tap the wisdom of the crowds

MELBOURNE, Australia, April 2, 2013 /PRNewswire/ — Favourit, the smartest tipping and betting community for sports fans, is wagering that a fusion of sports, betting and social media will return a huge payout for sports fans, betting operators, brands, teams and sports media partners worldwide. The groundbreaking Favourit social sports and betting platform, backed with more than US$3.6M in funding from international and local investors to date, today announced the company’s global launch with the release of its free Favourit iOS app in markets worldwide, to complement its existing web and mobile HTML apps.

Favourit, which operates as a “Facebook for the sports betting world”, connects sports fans, their friends and licensed betting operators worldwide, providing a central hub where fans can come together to demonstrate their skills and knowledge about the most popular professional sports worldwide, including football, tennis, AFL, NRL, NFL, NBA and much more. Fans can compete against friends and fellow sports enthusiasts on the site or via the free mobile app by placing bets, either with virtual currency or real cash integrating directly with some of the world’s top betting operators.

The new iOS app makes it simple – users download the app to place their bets, get live scores, follow unique insights into the game from expert tipsters as well as peers, and track leaderboard rankings. The distinguished TipTracker feature gives users a snapshot of global betting trends, and Favourit’s proprietary technology determines participants’ “Bet IQ” as they place their bets, letting them see how they stack up against other fans.

Favourit was launched in June 2012 by brothers Toby and Josh Simmons, who are opening a formal Series A fund raising process to spearhead international expansion, having already received significant interest to date. Toby, 26, and Josh, 31, recognized an unmet need for a social networking platform to connect fans, licensed betting operators and sports experts, all in one convenient place:

“Sports are about bringing people together to have fun, compete and win,” said Toby Simmons, Favourit CEO. “Social media platforms have changed the way we communicate on so many levels, and Favourit harnesses those capabilities for sports fans, giving them a revolutionary new way to discuss their teams, see the latest trends and stats from experts, and place virtual or real bets to increase the excitement of following the sports they love. While there’s nothing better for sports fans, this is also the future for sports betting operators.”

Favourit’s platform integrates with betting operators in regulated markets including UK market leader Paddy Power, as well as Luxbet, a part of the TABcorp Group. In addition, a number of European market operators are moving forward with integration into the platform in the coming months, highlighting the attractiveness of the technology. As a result, Favourit powers a new channel for these companies to engage with users and offer a more personalized experience. Whilst Favourit operates its own branded portals, the business is also working with a number of partners to launch co-branded platforms. Favourit doesn’t facilitate real currency transactions but instead lets users access their existing accounts with these market-leading betting operators worldwide directly through the Favourit platform, via a cutting edge integration experience.

By providing a new social sports and betting network, Favourit is disrupting the sports betting industry in a positive way for everyone involved. Sports fans benefit by having a new social media hub they can use to compete with friends, access the latest sports opinions, and view live sports scores while showcasing their sports knowledge. Integrated betting operators get a new distribution channel that allows them to showcase their services to the next generation of punters.

Brands and advertising agencies benefit from the new platform by gaining access to a highly prized customer group, primarily males between the ages of 20 to 35. With Favourit, brands can engage prospective customers on a platform they’ll visit often and for extended periods of time as they follow the latest sports action.

Sports media partners and teams also receive a unique fan engagement opportunity: Favourit offers a second screen experience during live sporting events as well as new ways to connect with fans via widgets and gaming elements teams can incorporate into existing online and broadcast platforms. This gives them a new way to “gamify” their sport, putting fans at the center of the action.

Backed by an experienced team that includes Chairman Martin Dalgleish, Advisor of the Ellerston Capital Technology Fund, as well as Richard Kuo, Founder and CEO of Pier Capital, Favourit is in high-growth mode, with expansion plans underway into the Asia and US markets, and is shortly to release its applications to these international markets, among others.

To learn more about Favourit, please visit www.favourit.com.
Download the free iOS app at https://itunes.apple.com/gb/app/favourit/id598098133?ls=1.

About Favourit
Founded in 2012 by brothers Toby and Josh Simmons, Favourit is the smartest tipping and betting community for sports fans, serving as the primary hub for online sports fun.

Favourit gives fans a new way to connect and compete with friends, follow leading sports opinions, create their own trends, and place bets using virtual currency or real cash through licensed betting operators worldwide.

With tools like TipTracker to keep tabs on betting trends worldwide and Bet IQ, which ranks individual tipsters on their sports prediction prowess, Favourit engages sports fans in a truly unique way.

Find out more at www.favourit.com.   

 

SOURCE Favourit

RELATED LINKS
http://www.favourit.com

Article source: http://www.prnewswire.co.uk/news-releases/backed-with-us36-million-social-sports-betting-platform-favourit-unveiled-launches-ios-app-globally-201136011.html

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Cable Croc throws out the traditional business model

April 2, 2013 admin Uncategorized

Cable CrocPRLog (Press Release) – Apr. 2, 2013 – DROMORE, Co. Down, U.K. — Cable Croc throws business models out of the window.

The traditional model of business incorporates a plan, detailed financial forecasts, a production timescale, a marketing model and a well thought out sales strategy. The folks at Cable Croc however thought a quick spreadsheet, a morning of ‘doodling’ and an afternoon on social media would be enough to launch their business.

Cable Croc is a simple device designed to keep the cables you use occasionally, on your desktop, without sticky pads, bull dog clips, weighted clamps or other assorted novelties. Its’ simplistic design makes it incredibly practical while not taking up space on your desk.

“We simply wanted to get the product ‘out there’ and see if people liked it” said Michael Thompson, responsible for launching the Cable Croc. “I’ve worked with brands for over fifteen years and there are always lengthy processes to go through in terms of planning, production and marketing but I wanted this to be different. It appeals to techies like myself and ordinary people with lots of gadgets and devices in their office so I figured we could build a minimalistic business model and simply ‘go to market’ which we have successfully done.”

To prove the theory, Cable Croc has a very straight forward website and a presence on five of the most popular social media channels, all of which were built in a single afternoon. The speed of market entry via the Internet still eludes many businesses but Cable Croc is all about the end user and giving them a cool product which simply works.

Cable Croc was designed and prototyped within a month and available for sale just one day later. Full scale production began within a week of the first sale.

For more details press can contact Michael Thompson, info@cablecroc.com

UK: +44 (0)7899 894205

www.cablecroc.com

www.facebook.com/cablecroc

www.twitter.com/cablecroc (@cablecroc)

www.pinterest.com/cablecroc

https://plus.google.com/114536523113211740670

www.youtube.com/cablecroc

Photo:
http://www.prlog.org/12110326/1

Article source: http://www.prlog.org/12110326-cable-croc-throws-out-the-traditional-business-model.html

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