Tag Archive for Google Analytics

Jellyfish Online Marketing Achieves UK Google Analytics Premium Reseller Status

March 25, 2013 admin Uncategorized


REIGATE, England, March 25, 2013 /PRNewswire/ –

Correction Notice:  Originally issued on 18 Mar 2013; The Jellyfish Group is only able to sell Google Analytics Premium products and services to UK businesses. Refer full corrected copy below:

Jellyfish, a full-service digital marketing agency in Reigate, has achieved Google Analytics Premium Reseller status. This new status will enable the Jellyfish Group to sell Google Analytics Premium products and services to UK businesses.

Google Analytics Premium is designed specifically for businesses that receive high volume online traffic and need fast responsive access to big data volumes. The current standard Google Analytics account filters and presents only a proportion of the data available, with a standard 24 hour delay. A Google Analytics Premium account allows companies to get full access to all the data across their site with a maximum four hour delay delivery.  This four hour delivery time allows for greater understanding of offline and online campaign activity as it is playing out, giving a sense on the mood of consumer interaction.

Another benefit of the Google Analytics Premium package is the invaluable client support features. These features include:

  • 24-hour dedicated support
  • Hassle-free full implementation and auditing service
  • Training from in-house Google Analytics professionals

The Google Analytics Premium package also gives you greater flexibility towards your business goals and requirements.

Jamie Hammond, Head of Analytics, Optimisation and Training at Jellyfish says, “Our Analytics proposition continues to get stronger. The level of experience and support we can offer is at the forefront of the UK digital marketing industry. Achieving Google Analytics Premium Reseller status is testament to that.”

Jellyfish offers a wide range of Analytics and Optimisation services. Full insight into website analytics can help businesses understand the interaction on their website, whilst optimisation can help to increase those all important conversion rates. Jellyfish also offers a standard and advanced Google Analytics training course for those who wish to know more about the free standard tool.

Jellyfish are a global digital marketing agency, with offices in the UK, US and South Africa. Their award-winning combination of technology and talent help them deliver paid search, SEO, social media, analytics, optimisation, creative and development solutions. With a heritage as the UK’s leading agency dedicated to paid search, Jellyfish have worked across a wide range of industries, including property, pharmaceutical, financial and gaming. Their impressive list of clients includes Fidelity, Experian, Pfizer, Riverford and Berkeley Group.

The international team of over 110 employees, all with industry recognised qualifications, combine a deep understanding of user interaction online combined with advanced technologies. They are proud to create successful, performance-based campaigns. Above all, Jellyfish understand how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and therefore the perfect digital journey for their clients.

Jellyfish
Jamie Hammond – Head of Analytics, Optimisation and Training
analytics@jellyfish.co.uk
Jellyfish House
31 London Road
Reigate
Surrey
RH2 9SS

PH: +44(0)844-488-1000

http://www.jellyfish.co.uk

SOURCE Jellyfish Online Marketing Ltd.

Article source: http://www.prnewswire.co.uk/news-releases/jellyfish-online-marketing-achieves-uk-google-analytics-premium-reseller-status-199846281.html

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Jellyfish Online Marketing Achieves Google Analytics Premium Reseller Status

March 19, 2013 admin Uncategorized


REIGATE, England, March 18, 2013 /PRNewswire/ –

Jellyfish, a full-service digital marketing agency in Reigate, has achieved Google Analytics Premium Reseller status. This new status will enable the Jellyfish Group to sell Google Analytics Premium products and services to both the UK and US markets.

Google Analytics Premium is designed specifically for businesses that receive high volume online traffic and need fast responsive access to big data volumes. The current standard Google Analytics account filters and presents only a proportion of the data available, with a standard 24 hour delay. A Google Analytics Premium account allows companies to get full access to all the data across their site with a maximum four hour delay delivery.  This four hour delivery time allows for greater understanding of offline and online campaign activity as it is playing out, giving a sense on the mood of consumer interaction.

Another benefit of the Google Analytics Premium package is the invaluable client support features. These features include:

  • 24-hour dedicated support
  • Hassle-free full implementation and auditing service
  • Training from in-house Google Analytics professionals

The Google Analytics Premium package also gives you greater flexibility towards your business goals and requirements.

Jamie Hammond, Head of Analytics, Optimisation and Training at Jellyfish says, “Our Analytics proposition continues to get stronger. The level of experience and support we can offer is at the forefront of the UK digital marketing industry. Achieving Google Analytics Premium Reseller status is testament to that.”

Jellyfish offers a wide range of Analytics and Optimisation services. Full insight into website analytics can help businesses understand the interaction on their website, whilst optimisation can help to increase those all important conversion rates. Jellyfish also offers a standard and advanced Google Analytics training course for those who wish to know more about the free standard tool.

Jellyfish are a global digital marketing agency, with offices in the UK, US and South Africa. Their award-winning combination of technology and talent help them deliver paid search, SEO, social media, analytics, optimisation, creative and development solutions. With a heritage as the UK’s leading agency dedicated to paid search, Jellyfish have worked across a wide range of industries, including property, pharmaceutical, financial and gaming. Their impressive list of clients includes Fidelity, Experian, Pfizer, Riverford and Berkeley Group.

The international team of over 110 employees, all with industry recognised qualifications, combine a deep understanding of user interaction online combined with advanced technologies. They are proud to create successful, performance-based campaigns. Above all, Jellyfish understand how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and therefore the perfect digital journey for their clients.

Jellyfish
Jamie Hammond – Head of Analytics, Optimisation and Training
analytics@jellyfish.co.uk | http://www.jellyfish.co.uk
Jellyfish House
31 London Road
Reigate
Surrey
RH2 9SS

PH: +44(0)844-488-1000

SOURCE Jellyfish Online Marketing Ltd.

Article source: http://www.prnewswire.co.uk/news-releases/jellyfish-online-marketing-achieves-google-analytics-premium-reseller-status-198809671.html

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Build Your Own Online Store, Part 5

February 2, 2013 admin Uncategorized

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Want traffic to the new online store you just built? It’s simple! Just find the keywords your customers use to search for your business and weave them into the content on your Web store.

There’s no guarantee about how much traffic this will earn you, but doing this is absolutely worth your time. In this part of our Build Your Own Online Store series, we look at search engine optimization and driving traffic to your store.

Start with the best keyword tools

One of the most useful tools for finding the keywords you should target is not a keyword tool. It’s a spreadsheet program like Microsoft Excel.

Almost all keyword tools and analytics programs, including Google Analytics, allow you to download keyword data in the form of spreadsheets

Almost all keyword tools and analytics programs, including Google Analytics, allow you to download keyword data in the form of spreadsheets. If you do not have Microsoft Excel on your computer, you can get a free spreadsheet program at openoffice.org.

Being able to sift through spreadsheets is useful in keyword research and ecommerce in general. If you need to beef up your skills, you can find free lessons on how to use Excel on Excel is Fun.

Google keyword research tips

One of the most popular keyword tools is the one provided for Google AdWords, which is free and is the first result when you type in “keyword tool” in Google.

Getting to the tool via Google search is fast and free, but the results are not as robust as accessing the keyword tool through an AdWords account. Another thing to keep in mind is that the tool will slow you down with requests for captcha codes that are sometimes hard to read if you don’t access it through an AdWords account, so you may want to open one.

There is no minimum you must spend to use the keyword tool, so just having the account gives you access.

What to know about the free keyword tool in AdWords

You will need to check the box next to “Exact Match” when you use this research tool to only see how many people entered a term exactly as you have it

The keyword tool in AdWords was meant for AdWords ads. It wasn’t meant to gather data on organic traffic.

Keep in mind that the default search volume is set for a broad match. This represents any combination of search terms that would trigger an ad if you placed it in your AdWords account.

A simple one- or two-word broad match could generate hundreds of combinations of search terms, so you will need to check the box next to “Exact Match” when you use this research tool to only see how many people entered a term exactly as you have it.

You will know that you are looking at exact match results when you see brackets around the keywords. As you look at the results, you’ll notice high, medium and low competition rankings next to them. Don’t rely on these too much. Those rankings are for the competition levels in AdWords and do not have a high correlation to competition for organic rankings.

Most paid keyword tools created for organic keyword research offer indicators that help gauge the level of competition. All of those indicators would be more reliable than using the competition level AdWords provides.

Include keywords in your title and navigation

It’s important to determine the level of competition and value of your keyword because your Web space is real estate, and you want to put the most useful keywords in the right places.

The best real estate on your Web page is your title and navigation. Ideally, these should include keywords that have the highest search volume

The best real estate on your Web page is your title and navigation. Ideally, these should include keywords that have the highest search volume and will attract the visitors to your website who are the most likely to buy.

When I say “navigation,” I’m referring to the links on the top and sides of your Web store that lead to other pages on your site. Many site owners make design and uniformity a priority over SEO. In some cases, especially when the site receives much of its traffic from non-SEO related activities, that is a good choice.

But if you are getting little or no traffic from other than organic sources, you could gain lots of traffic by adding three- or four-word keyword combinations as the display text for your navigation links.

Now I will admit that, aesthetically, top-bar navigation with more than three words is offensive—even three is bad from a design perspective. But from an SEO perspective, the longer the search term, the lower the competition—and the more likely your term and your site are to show up in the results.

Meta titles are also important

The next most important area in which to include keywords is the meta title, which is best kept to less than 65 characters. You see, Google displays only the first 65 characters in search results.

Don’t try to fit every keyword that applies into your title in the meta title, though. It’s more important that you write a title that attracts people. A captivating title with one or two keywords is better than a ho-hum title that accommodates three or four keywords.

A captivating title with one or two keywords is better than a ho-hum title that accommodates three or four keywords

Next you have the meta description, which is best kept to less than 160 characters. That’s all that will display under your title as two lines in your listing on Google.

Again, quality is more important than quantity. You want to convince the person doing the search that you have what they are looking for in those two lines instead of loading them up with keywords.

The difference between ‘easy’ and ‘awesome’

Keyword research and placement in your website is absolutely the best way to attract free traffic to your site.

Your success depends on using the keyword tool correctly to gather the most relevant keywords and making sure the important keywords are in the title and within the content of your store pages. It’s best to target only one or two keywords per page and create content that serves the people who are searching for those keywords.

Once you start doing it you will be amazed at how easy the process is. But never forget that there is a difference between easy and awesome. Finding the right keywords and putting them in the right places is easy. Including them in clever, compelling copy that serves the visitor and sells your product is awesome.

Article source: http://www.theonlineseller.com/2013/02/01/build-your-own-online-store-part-5/

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Google Analytics: 7 Shortcomings

January 10, 2013 admin Uncategorized

Google Analytics is a powerful free tool for understanding your website’s traffic and visits. But it does have shortcomings. This article explores seven issues with the current version.

There are several other analytics software packages to choose from. Many of these are capable of dealing with the shortcomings I address in this article. Depending on the needs of your business, it may be worth investigating your alternatives.

To Google’s credit, its analytics software is regularly updated. Many of the problems that users have found in the past have been resolved. Hopefully Google will find ways to overcome the following problems in future updates.

1. Slow Data Reporting

While you do not typically need your analytics data immediately, there are times, such as when you are implementing a new change or redesign, when you want to keep track of everything affecting your site traffic. Even with premium support, it can take up to four hours to process data, which during pivotal moments can be too long.

Thankfully Google Analytics introduced new features for the Real Time service it provides. These features allow you to apply filters for a clearer understanding of your real-time data. But the speed at which this data is processed can be infuriatingly slow at critical times.

2. Tracking Short and Long-tail Keyword Variations

Google Analytics tracks organic keywords that bring visitors to your site. But issues can arise when you have multiple variations of similar keywords. The problem is that each keyword variation is tracked independently, which can sometimes make it difficult to interpret meaningful keyword data.

For example, assume a website sells customizable clothing, and Google Analytics determines that the organic keywords for the site include “custom hoodie,” “customizable hoodie,” and “custom hooded sweatshirt.” Google will report on each of these as individual keywords. This information can be useful in some regards. But if you want to compare different products that have common keyword variations such as this, you can start to run into problems.

Say you want to determine how many people arrive at this clothing website by searching for “sweatshirts” vs. “t-shirts.” You will have to manually extract the data for each independent keyword to establish a meaningful comparison. On a large website with thousands of products, this can become a nightmare. By adding the ability to tag keyword variations together, Google could easily solve this issue and provide data for much more practical keyword research.

3. No Analytics on Spiders of Bots

Google Analytics shares information on how users arrive on your site through backlinks, social media pages, or search engine results. But it does not reveal how search engine spiders or bots track your website. A page view is recorded in Google Analytics only when your custom JavaScript is executed; spiders and bots cannot execute JavaScript.

Information on bot and spider movement can be very helpful in understanding your website’s search engine performance. While it makes sense to separate bot visits from user visits, it would be nice to track bot movement like some other analytic services provide. This information could help you find much more effective way to improve your website’s search engine optimization.

4. Keywords “(Not Provided)”

When users who are logged into Google — via Gmail, Google+, or other Google services — arrive on your site, they will be redirected from http://google.com to https://google.com. This causes keyword data to become encrypted in Google Analytics. According to Google, the reason for this is to protect users’ privacy. But in Google Analytics it can mean the loss of very valuable data.

There are a few ways that you can get around this problem. I addressed them in “Google Analytics: Overcoming ‘Not Provided’ Keywords.” But the workarounds can be a hassle to set up, and it is a headache that Google Analytics misses out on this valuable data in the first place. It seems odd that this particular keyword information is readily available from users who are not logged into Google, but for privacy reasons it is withheld for Google users.

5. No Clear Direction on How to Act on Data

Google Analytics can throw a lot of information at you. If you are getting started it can be difficult to know what to do. Google Analytics offers comprehensive courses and information on how to use the software. But within the site there is no clear help.

Google may not want to provide advice for the application of its analytics data. But some onsite help could enhance the user experience and make the analytics information much more useful.

It would be nice to see more prompts within Google Analytics that better explain what to do with different metrics and types of data. However, Google Analytics has started adding prompts explaining different features and metrics within the site, which is a step in the right direction.

6. Faulty Keyword Reports

If a site visitor leaves a page open for an extended period of time, Google Analytics might record multiple keyword entries for that user’s search terms, as explained in this SEER Interactive article. This can really throw off your keyword reports and cause troublesome keyword spikes in your data.

Depending on your number of keywords and website traffic, individual occurrences of this glitch might not make a huge impact on your keyword data. If your site uses many different keywords, however, these spikes can affect your keyword results.

7. Lack of Log Files

Even though Google presumably stores site traffic history on its servers, users aren’t able to easily access the information. This can be especially troublesome when a site goes through a major transition or redesign, or if changes are made to a site’s keywords. In many ways you will have to start from scratch with your Google Analytics data when implementing big changes to your website.

The ability to log site traffic history and compare keyword usage over time would be useful in tracking long-term progress. There are many other analytics programs that provide log file filters. It is frustratingly missing from Google Analytics. Considering that most websites will have to endure redesigns and changes over time to remain relevant, this is a major shortcoming in Google Analytics’ current version.

Choosing the Right Analytics Software

Google Analytics offers a powerful suite of analytics software, despite these issues and shortcomings. Considering that Google Analytics is free to use, it can provide a wealth of very helpful information. If the shortcomings I’ve described here are important to your business, it might be worth investigating alternatives, like these options reviewed by TopTenReviews.

Google implements updates to its analytics software frequently, however. Likely Google Analytics will address these shortcomings in upcoming revisions.

Jaime Brugueras’ profile.

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Article source: http://www.practicalecommerce.com/articles/3874-Google-Analytics-7-Shortcomings

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Tips for Tracking your Website Traffic with Google Analytics

December 18, 2012 admin Uncategorized

Assuming you already have a Google Analytics account, and have added the code snippet to your site for tracking the next steps are setting up some goal conversions and some custom reports to track keyword conversion. If you haven’t created a Google Analytics account, your first step will be creating an account and adding the tracking code to your site.

Whether you are generating leads or selling products, you should be tracking your conversions. This is valuable information that will give you detailed information on not only traffic, but high conversion keywords. Once you know what your high conversion keywords are you can reenforce your marketing efforts to push those keywords even higher in search engines and maximize your site’s conversions.

First you want to setup a Conversion Goal. On the left hand side of your standard reporting dashboard, you will see the section Conversions. Click and it will drop down showing additional options. Next click on Goals and then Overview. If you don’t have any current Goals the page will be blank saying you haven’t created any Goals, click the create a Goal button. Next you want to click the add Goal button. Give your Goal a name so you know which Goal it is when looking at your stats. For instance an email form might be Email Form.  Then you want to choose the URL that your visitor sees after submitting your form. An example would be www.yoursitename/thank-you.html. Then click Save, and you have setup your first conversion tracking. Now in the future to see your Conversion statistics, all you have to do is click on the Conversions tab and click Overview and you will see how many Conversions you have for any specific Goal you setup.

Tracking Goals is all well and good but how do you dig even deeper. How can you see what keywords are leading the Goal conversions? This is where Custom Reporting comes in! At the top of your account, you will see HOME STANDARD REPORTING CUSTOM REPORTING. Click on CUSTOM REPORTING, this is where you can add custom reports based on your traffic. Click the make new custom report button. Name the custom report, name the tab (this will display in the stats page, you can create multiple tabs aka different metrics/reports). Next you want to select your metric, we want the Conversions section and you want to choose the specific goal you just setup. In our case Email Form Goal.  The second part is the Dimensions, click add a dimension and we want to choose Keyword. Its quicker to just type it in the search, but you can find it under AdvertisingKeyword. Now just hit save and you have just started tracking Keyword Conversions for the Goal you just setup. Now when you login to your account all you have to do is click the CUSTOM REPORTING tab at the top and choose the report you created and it will show you the keywords that created the conversion for the goal you have created.

Traffic and statistical data is vital for any online business. And with any online marketing or Search Engine Optimization campaign these types of tips are necessary to find if you efforts are paying off.

This article is an original contribution by Craig Smith.

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Article source: http://www.business2community.com/online-marketing/tips-for-tracking-your-website-traffic-with-google-analytics-0358681

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