Tag Archive for DIY

Online Car Parts Retailer Plans to Accelerate to SEO Prime


DUBLIN, March 25, 2013 /PRNewswire/ –

Everyone is talking about search engine optimisation and Irish car parts retailer, MicksGarage, have their foot on the accelerator. This week they partnered with a Dublin-based SEO company, to get to page one on Google search results.

The hunt for products and services usually starts with a simple Google search but people rarely look past the first page of results. For this reason, online motor parts supplier, MicksGarage, want to drive its search engine rankings to page one. How do you get to page one? When you type your keywords into the search bar, Google will populate the results page depending on what it classifies as most relevant. To make your website most relevant you must make certain tweaks to your website. Many companies are outsourcing this ‘tweaking’ to the experts.

MicksGarage has called upon the pan-European expertise of a Dublin-based SEO company. The partnership will allow them to develop and implement a new SEO strategy and increase the traffic to http://www.micksgarage.com. They hope to attract a variety of motoring consumers, from a car enthusiast eager to do some DIY on their motor, a learner-driver seeking a new wing mirror to a family looking for a trusty roof-rack for their summer road trip.

Founded in 2004, MicksGarage have grown to be one of the UK and Ireland’s top online automotive product suppliers. Consumers who navigate to their website could be searching for a range of products including bluetooth hands-free kits, car mats, engine and service parts, spanners or car lamps. They currently have over 1.5 million products listed on their site including brand-specific parts. By striving to get to page one, MicksGarage plan to increase their website traffic.

John Smyth, Head of Marketing at MicksGarage states “We want the MicksGarage website to appear consistently on Page 1 of the Google search results for a range of products. Weve learned that in order to get a high ranking on Google search, your website has to meet certain criteria in terms of reliable, useful, original content quality back-linking. For this reason, we have decided to work with SEO experts who have a proven track record in order to drive our SEO strategy to the next level, and get us the visibility we need to get to the top.”

To view the range of products available from MicksGarage go to http://www.micksgarage.com.

SOURCE Micks Garage

Article source: http://www.prnewswire.co.uk/news-releases/online-car-parts-retailer-plans-to-accelerate-to-seo-prime-199888841.html

The Future of Click & Collect: How Retailers Can Boost Customers’ Shopping Experience

PRLog (Press Release)Dec 04, 2012
We’ve all been there – ordering something online and choosing the Click Collect option to avoid delivery charges, only to have to go through the pain of collecting – trying to find someone to help us, waiting around while they look for the order, etc. – once we get into store.  

In an age where consumers’ time is precious, effective communication and interaction has to be key.  It’s true that customers can easily find the best price for the item they’re looking for, but customers are not swayed on price alone; the overall shopping experience has a huge influence and service is a significant factor in gaining a competitive edge and securing repeat custom.  

Recent research we conducted showed that Click Collect is popular and convenient with shoppers.  In fact, 35% of grocery shoppers and 44% of shoppers purchasing online from DIY and ‘out of town’ retail brands choose to collect their goods rather than have them delivered.  Of those that do collect, convenience was cited as the main motivation for collecting, coupled with not being tied to a delivery time and cost saving.  

There’s also a geographical split on the issue – in Northern Ireland for example, shoppers are most likely to collect their groceries, but least likely to collect from DIY/out of town retailers.  For shoppers in larger cities such as London, ease of use and having their cars loaded are most important, with a designated parking area another key factor.

Our research showed that when arriving at the collection point, having the goods ready for collection was by far the most important criteria, with 67% of respondents rating this as the number one priority.  This was especially true amongst the men surveyed, although this is perhaps no surprise considering most men dislike shopping! Click Collect is all about speed and convenience.  If queues build up due to poor communication, slow service and mistakes, customers will get annoyed.

Prompt collection of Click and Collect is likely to make or break the success of the service, and that needs efficient staff communication in store.  On-line ordering is about efficient fulfilment, so getting the order from storage area to customer fast, is all-important.

If retailers want to encourage more take up of Click Collect they could consider the drive thru model where operators have fine-tuned fulfilment of car-bound order taking.  With a combination of order points and headsets, store staff are pre-alerted to customer’s arrival, with wireless headset communication maximising the prep time to expedite orders from storage areas and getting them into the hands of the customer efficiently.

Keeping customers engaged and coming back for more is simply a matter of creating a good experience and in this case that means a quick and efficient service based on good communications.

- ENDS -

Author: Tom Downes, CEO Quail Digital.

Tom Downes established Quail Digital in 1995 manufacturing high quality wireless headset systems for the fast food and grocery industries.  He has gone on to introduce products into a host of other sectors, diversifying the system’s usage.  Today, banks, home and fashion retail, DIY stores and restaurants are now implementing the system.

Article source: http://www.prlog.org/12036155-the-future-of-click-collect-how-retailers-can-boost-customers-shopping-experience.html

VDT Direct Expands Security Solutions Sales Team

Leigh Hughes joins VDT DirectPRLog (Press Release)Nov 26, 2012
VDT Direct, the leading developer of rapid deployment video security solutions, has announced the appointment of Leigh Hughes as sales executive.  He will be responsible for building relationships with new and existing resellers and driving opportunities for VDT Direct’s portfolio of security solutions including WebEye, RSI Videofied and a comprehensive range of CCTV cameras and systems.

Leigh Hughes has over thirty five years’ experience of cloud computing and networking technologies and joins direct from Stanley Systems in California, USA where he was responsible for sales of RSI Videofied systems to the police, transport and government market sectors.   Prior to this he was Managing Partner of STAR Verified Alarms Inc.  Leigh also has extensive experience of working with reseller channels worldwide for McDonnell Douglas and General Automation.

“Leigh Hughes has proven account management experience with the reseller channel and will be a valuable addition to the VDT Direct team,” commented Clive Mason, Managing Director of VDT Direct.  “His appointment will enable us to deliver our strategy for growth across the UK in this important market sector.”

Leigh Hughes lives in Sevenoaks, Kent and his outside interests include antique car restoration, golf, tennis, cycling and DIY.

About VDT Direct
VDT Direct specialises in the development of digital video security solutions to manage commercial, home and critical assets for immediate action and post-event analysis.  The company has gained an international reputation for innovation, reliability and customer service with a wide range of Government, commercial and law enforcement agency clients worldwide.  For further information visit www.vdomain.co.uk

Photo:
http://www.prlog.org/12030411/1

Article source: http://www.prlog.org/12030411-vdt-direct-expands-security-solutions-sales-team.html

World’s oldest undeciphered writing

Proto-Elamite scriptExperts working on proto-Elamite hope they are on the point of ‘a breakthrough’

The world’s oldest undeciphered writing system, which has so far defied attempts to uncover its 5,000-year-old secrets, could be about to be decoded by Oxford University academics.

This international research project is already casting light on a lost bronze age middle eastern society where enslaved workers lived on rations close to the starvation level.

“I think we are finally on the point of making a breakthrough,” says Jacob Dahl, fellow of Wolfson College, Oxford and director of the Ancient World Research Cluster.

Dr Dahl’s secret weapon is being able to see this writing more clearly than ever before.

In a room high up in the Ashmolean Museum in Oxford, above the Egyptian mummies and fragments of early civilisations, a big black dome is clicking away and flashing out light.

This device, part sci-fi, part-DIY, is providing the most detailed and high quality images ever taken of these elusive symbols cut into clay tablets. This is Indiana Jones with software.

It’s being used to help decode a writing system called proto-Elamite, used between around 3200BC and 2900BC in a region now in the south west of modern Iran.

And the Oxford team think that they could be on the brink of understanding this last great remaining cache of undeciphered texts from the ancient world.

Tablet computer

Dr Dahl, from the Oriental Studies Faculty, shipped his image-making device on the Eurostar to the Louvre Museum in Paris, which holds the most important collection of this writing.

Jacob Dahl at the Ashmolean MuseumJacob Dahl wants the public and other academics to help with an online decipherment of the texts

The clay tablets were put inside this machine, the Reflectance Transformation Imaging System, which uses a combination of 76 separate photographic lights and computer processing to capture every groove and notch on the surface of the clay tablets.

It allows a virtual image to be turned around, as though being held up to the light at every possible angle.

These images will be publicly available online, with the aim of using a kind of academic crowdsourcing.

He says it’s misleading to think that codebreaking is about some lonely genius suddenly understanding the meaning of a word. What works more often is patient teamwork and the sharing of theories. Putting the images online should accelerate this process.

But this is painstaking work. So far Dr Dahl has deciphered 1,200 separate signs, but he says that after more than 10 years study much remains unknown, even such basic words as “cow” or “cattle”.

He admits to being “bitten” by this challenge. “It’s an unknown, uncharted territory of human history,” he says.

Extinct language

But why has this writing proved so difficult to interpret?

Dr Dahl suspects he might have part of the answer. He’s discovered that the original texts seem to contain many mistakes – and this makes it extremely tricky for anyone trying to find consistent patterns.

He believes this was not just a case of the scribes having a bad day at the office. There seems to have been an unusual absence of scholarship, with no evidence of any lists of symbols or learning exercises for scribes to preserve the accuracy of the writing.

This first case of educational underinvestment proved fatal for the writing system, which was corrupted and then completely disappeared after only a couple of hundred years. “It’s an early example of a technology being lost,” he says.

“The lack of a scholarly tradition meant that a lot of mistakes were made and the writing system may eventually have become useless.”

Making it even harder to decode is the fact that it’s unlike any other ancient writing style. There are no bi-lingual texts and few helpful overlaps to provide a key to these otherwise arbitrary looking dashes and circles and symbols.

This is a writing system – and not a spoken language – so there’s no way of knowing how words sounded, which might have provided some phonetic clues.

Dr Dahl says that one of the really important historical significances of this proto-Elamite writing is that it was the first ever recorded case of one society adopting writing from another neighbouring group.

But infuriatingly for the codebreakers, when these proto-Elamites borrowed the concept of writing from the Mesopotamians, they made up an entirely different set of symbols.

Why they should make the intellectual leap to embrace writing and then at the same time re-invent it in a different local form remains a puzzle.

But it provides a fascinating snapshot of how ideas can both spread and change.

Mr One Hundred

In terms of written history, this is the very remote past. But there is also something very direct and almost intimate about it too.

You can see fingernail marks in the clay. These neat little symbols and drawings are clearly the work of an intelligent mind.

Inside dome of imaging deviceA set of 76 lights are used in the capturing of images of surface marks in the ancient tablets

These were among the first attempts by our human ancestors to try to make a permanent record of their surroundings. What we’re doing now – my writing and your reading – is a direct continuation.

But there are glimpses of their lives to suggest that these were tough times. It wasn’t so much a land of milk and honey, but porridge and weak beer.

Even without knowing all the symbols, Dr Dahl says it’s possible to work out the context of many of the messages on these tablets.

The numbering system is also understood, making it possible to see that much of this information is about accounts of the ownership and yields from land and people. They are about property and status, not poetry.

This was a simple agricultural society, with a ruling household. Below them was a tier of powerful middle-ranking figures and further below were the majority of workers, who were treated like “cattle with names”.

Their rulers have titles or names which reflect this status – the equivalent of being called “Mr One Hundred”, he says – to show the number of people below him.

It’s possible to work out the rations given to these farm labourers.

Dr Dahl says they had a diet of barley, which might have been crushed into a form of porridge, and they drank weak beer.

The amount of food received by these farm workers hovered barely above the starvation level.

However the higher status people might have enjoyed yoghurt, cheese and honey. They also kept goats, sheep and cattle.

For the “upper echelons, life expectancy for some might have been as long as now”, he says. For the poor, he says it might have been as low as in today’s poorest countries.

The tablets also have surprises. Even though there are plenty of pictures of animals and mythical creatures, Dr Dahl says there are no representations of the human form of any kind. Not even a hand or an eye.

Was this some kind of cultural or religious taboo?

Dr Dahl remains passionate about what this work says about such societies, digging into the deepest roots of civilisation. This is about where so much begins. For instance, proto-Elamite was the first writing ever to use syllables.

If Macbeth talked about the “last syllable of recorded time”, the proto-Elamites were there for the first.

And with sufficient support, Dr Dahl says that within two years this last great lost writing could be fully understood.

Would you like to help with this effort to decipher this writing? Send us your comments

Allow me to be the 967th person to translate this to read “Hello, Sweetie!”

Mark, Durham, New Hampshire

Sounds fascinating. All I’ve done in this area is trying to decipher the words on 120 year old land grants for this area, but the problem was quality of the images. It appears that may not be a problem here

Peter Vander Sar, Canada

I am fascinated by this article and the attempt to decipher the tablets so would very much like to help.

Susan Merkeley, British Columbia, Canada

It might help, if comparative (pre) Zorastrian phonetic basics are adopted

Anil A. Vyas, Pune, India

Being an agrarian community it’s possible that the phases of the moon might also be mentioned re planting cycles though I’m sure that has already been thought about by the deciphering team.

Sarah Waldock, Ipswich

I am currently studying Classics at UCL, and so anything to do with ancient scripts or writing is so interesting, congratulations to Dr. Dahl for all his hard working paying off!

Fiona, London

Sounds a fascinating and intriguing problem. It would be great to contribute, even if only in some small way, to finding the solution.

Simon, Derbyshire

What a great article! More of this please BBC

Simon, London

This is a problem tailor made for the boffins at GCHQ Cheltenham. Let them do something interesting in their spare time. There must be lots of computer + brain power there. Alternatively, or additionally, there may still be some oldies from Bletchley Park who would like to have a go.

Peter Crawford, Banbury

Now this is one of the most fascinating articles I have read for a long time. I dearly hope that there is a documentary going to be made out of this as it may , just may, unlock an unknown understanding of how we all work.

David Ford, Cheshire

This sounds like something that would really intrigue some of my students – I am a secondary teacher of MFL – would we be able to get involved please?

Hannah Ryan, Hythe, Kent

Having studied anthropology and linguistics , I would love to try and help solve the mystery of this cipher. No guarantees though! As I live on a South Sea island with few diversions or entertainment, it would certainly be a privilege and challenge to try and help Dr. Dahl with the code.

Helga Saint-Pierre, New Caledonia

Simply fascinating! I would very much like to help in any way that I can with the ongoing project of deciphering the writings of the Proto-Elamites

Dr Giles Hodgskins, British Army (BFG)

So fascinating! Could the representation of cattle (horns) be also the representation of man/god or taboo divinity ? Could it be linked to the reason why the old testament starts with beta and not aleph (horn)?

Caroline, Bath

I know what this is- Its a shopping list and DIY request from a wife for husband, who has “lost”it on the way after a few barley wines. Domestic life really has not changed that much!

David Buxton, Hampshire

It quite clearly says “Take two paracetamol every six hours, with plenty of fluids, and if symptoms persist, come back to the surgery in a couple of days.”

Keiron Marsden, Bristol

The attorney general has finally published Prince Charles’s 27 letters to government ministers.

Mista C,

Would be very interested in helping in way possible. I am no Champollion or Ventris and it looks as though there is a corpus that would mean it is more possible than the Phaistos Disc. Application of AI/ANN as mentioned by a previous poster will not work as it will potentially show a pattern, but nothing to match that pattern against. What is interesting is that there are potential errors in the text. Probably most things have been tried however my thoughts are that the errors might give an in road. Analyse the distribution of the errors using known translations and where symbols are known to be replaced. Then map the statistical anomaly to the unknown pieces of text generating a candidate true text by substituting potential “correct” symbols. Then using the candidate text, see if there are more symbols resolved than in the original. View the highest resolved texts to see if they make sense in the context.

Richard C, Harpenden

I’m looking forward to seeing or reading about how this gets broken. The story of the heiroglyphics breakthrough – where the cartouches were identified as known names and it all flowed from there was a treat. Maybe something similar will provide a breaktrhough here.

Sandy Fox, Derby

Considering that this was a simple agricultural society,where life for the average worker would be short,could this not be a manual/diary of agricultural practices and seasons? This could then be left for surviving members of the community to contiue with what was considered good husbandry.Presumably a record of astrological movements and religious festivals could have also been recorded.

Dan, Spain

I would be interested in helping studying the script. I am a Phd student in formal logic, so perhaps i could contribute something in the way of deciphering relevant patterns.

Riccardo, Amsterdam

I’m 99% sure that someone has thought of this already, but what about using some sort of Artificial Intelligence approach, such as an unsupervised Neural Network for pattern recognition?

Mike Overhill-Smith, York

I would like to congradulate Dr. Dahl BBC for this fascinating findings. Since I came from (Sumerian and Acadian) Mesopotamian origin. I would like to add some measures like: the size of the symbols and the repeatability of these codes in comparison with Mesopotamian writings which might find some sort of pattern. I agree with Sarah Waldock, Ipswich about it could refer to replanting cycles (Crescent for moon and dots for workers required to do the plantation..etc) as the decipher team might already knows that. Good luck

Dr Safa Ramadaan, Buckinghamshire

Article source: http://www.bbc.co.uk/news/business-19964786#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa

Brands Neglecting to Choose the Right Market Research Panelists Risk Making the Activity Ineffective, Warns Cint


Click to view news release full screen



STOCKHOLM, August 3, 2012 /PRNewswire/ –

Brands are increasingly turning to market research tools in order to underpin elements of their business strategy, ranging from new product development to the formation of an advertising campaign. However, undertaking this insight is a futile process if brands are not selecting the most appropriate panelists that meet their target market, says Cint, the global provider of technology for gaining market intelligence.

Over the past few decades, there have been vast technological advancements in gathering market insight and it is now possible for brands to select a specific audience to meet their requirements. For example, using DIY market research solutions, brands are able to select a defined demographic in terms of audience, not only relating to age, location, and ethnicity but also to very precise details of their interests and purchasing habits. Yet, many companies are failing to recognize the tools that are available, and are continuing to gather insight from a broad demographic, therefore limiting the accuracy of their feedback.

Research panels consist of groups of individuals that represent particular interests, for example, students, the ‘mothers of babies’ sector or two-car ownership households. This means brands wanting to find out the opinions and priorities of these precise individuals can be sought easily. For example, a company wishing to launch an innovative car seat in a new market can target the most relevant survey panel or individuals to ascertain what mothers with cars in a range of countries think about current products; they can also better understand what marketing is successful, gather views on pricing and discover if any features or functionalities are missing across products currently available.  

Bo Mattsson, chief executive of Cint, comments: “Most brands acknowledge that consumer insight is essential in order to support business activities, whether this is crafting an effective marketing campaign or establishing public opinion following a crisis. Yet many companies could be wasting their efforts, and budget, by choosing inappropriate panelists to survey. There is little value in polling a wide audience if they are not engaged with whatever product or service you are trying to sell.

“It is very simple to narrow down the audience for a survey in a number of easy steps when using an online tool, such as Cint Access. By selecting the correct age, location, interests and more, brands can gain targeted insight; valuable and qualitative responses can be utilized much more effectively to develop ongoing business strategies.”

For further information on Cint’s products and services including its pioneering DIY research tool, Cint Access, please visit http://www.cint.com.

Contact: Keredy Andrews – cint@punchcomms.com – +44-1858-411-600

SOURCE Cint

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Article source: http://www.prnewswire.co.uk/news-releases/brands-neglecting-to-choose-the-right-market-research-panelists-risk-making-the-activity-ineffective-warns-cint-164873896.html